In 2026, Ahmad rashad Jr. will be the Production Coordinator for Hollywood’s TV and Film hits.
Another family member has quietly been making a big impact in the entertainment industry, even though not many people know the Rashad name, as they do in the NFL, in the world of television broadcasting. Ahmad rashad Jr has had over 10 years of experience in the industry, behind the scenes of television and film production, including major network shows, original streaming content and feature films.
Ahmad Rashad Jr. has created a reputation as a trusted production coordinator and production management professional with his contributions to projects like Missing (2023), Run Sweetheart Run (2020), Twenties (2021), Dog with a Blog, Big Time Rush and 90210. He did not follow in his father’s footsteps, which were sports or on-camera broadcasting, but decided on television and film production for the difficult and demanding field which requires organization, logistics and leadership in order to succeed.
Learn more about Ahmad Rashad Jr’s life, career, key roles, industry significance and future prospects in Hollywood with this complete guide for 2026.
Who is Ahmad Rashid Junior? Background and Family
Ahmad rashad Jr. is a member of the most prominent family in American sports and media.
His father is the former NFL star and long-time NBC Sports personality, Ahmad Rashad Sr. His father was born Bobby Moore on November 19, 1949, in Portland, Oregon, but changed his name to Ahmad Rashad later in his life.
Ahmad rashad Sr. had a very distinguished career and served the nation in the following ways:
| Career Achievement | Details |
|---|---|
| Position | Strengths |
| Weaknesses | Play in the NFL Draft |
| 4th Overall Pick (1972) | NFL Teams |
| St. Louis Cardinals, Buffalo Bills, Minnesota Vikings | |
| Pro Bowl Selections | 4 |
| Career Receptions | 495 |
| Receiving Yards | 6,831 |
| Touchdowns | 44 |
| Major | Psychology and Counseling (M.A.) with an emphasis in psychology. |
| Minor | N/A. |
| Installations | College Football Hall of Fame |
Bobby Moore converted to Islam and then became one of the best known sports broadcasters in America, he went by the name of Ahmad rashad.
According to biographical records, Ahmad Rashad Sr.’s children include:
- Keva Rashad (born 1970)
- Maiysha Rashad (born 1974)
- Ahmad rashad Jr. (1978- )
- Gondola Phylea Rashad (born 1987)
Ahmad Rashad Jr. was immersed in the world of professional sports, television, and celebrity culture growing up in the family. But he didn’t go into the spotlight, he went behind the camera.
Assistant to Production Coordinator.
From starting in Hollywood and working his way up to the sort of position that Ahmad Rashad Jr. has now held, the career path is a typical Hollywood one – experience, reliability and growing responsibility.
He has served over 15 years in the production management field, covering network television, cable programming, streaming and feature films.
On IMDb he has the following professional credits:
- 20 Additional Crew credits
- 4 Production Manager credits
- 1 Thanks credit
Early Career Roles
Rashad Jr. began his career in the support roles and worked his way up.
He has made his film debuts on the following:
- 90210 (2008–2009) – Assistant Production Coordinator (23 episodes)
- Spaced (2008 TV Movie) – Assistant Production Coordinator
- So Random! Assistant Production Coordinator (26 episodes, 2011–2012)
These roles were excellent opportunities to gain experience in production logistics, departmental coordination and working with large television crews.
Promote to Production Coordinator.
With his growing reputation, Ahmad rashad Jr. got promoted to Production Coordinator (PC) jobs for bigger projects.
Important coordinating credits:
- Dog with a Blog (2012–2014) – 24 episodes
- Big Time Rush (2013) – 12 episodes
- The Production Coordinator was Gortimer Gibbon’s Life on Normal Street (2014).
- Twenties (2021) – 10 episodes
- Help to coordinate Sweetheart Run (2020)
His continued success indicates the confidence of production companies in his management and organizational abilities.
A compilation of notable film and television credits for 2026 and beyond.
Ahmad Rashad Jr. has directed productions in a variety of genres including children’s sitcoms and teen dramas, horror films, and prestige streaming projects.
Feature Film Credits
Missing (2023)
One of his most recent and notable productions was Missing (2023) in which he was involved as:
- Production Coordinator: Other photography.
The Screenlife thriller has two stars, Storm Reid and a successful movie which was praised for its innovative storytelling format.
Run Sweetheart Run (2020)
This horror-thriller, made at the Amazon Studios, starred Ella Balinska and highlighted Rashad Jr.’s skills for running big-budget feature productions.
Television Series Credits
He has worked for television on both major networks and streaming platforms.
| Series | Role |
|---|---|
| Twenties (2021) | Production Coordinator |
| JD, JK, and JW were all Assistant Production Coordinators.JD, JK, and JW were all Assistant Production Coordinators. | |
| Production Coordinator (2012–2014) Dog with a Blog | |
| Designed for the masses, the Big Time Rush (2013) was a production coordinator. | |
| Production Coordinator: Gortimer Gibbon’s Life on Normal Street (2014) | |
| 90210 (2008–2009) | Assistant Production Coordinator |
| So Random! (2011–2012) | Assistant Production Coordinator |
| The production team is: | Production Team Association |
Specials and Pilot Productions
Additional credits include:
- Nickelodeon Kids’ Choice Awards 2012 – Production Coordinator
- If you’re looking for a great dance show in which to make your mark, this is the one to go to.If you want to attend a fantastic dance show to make a mark, then this show is for you.
- Delores & Jermaine (2015) – Production Coordinator (Pilot)
The section of the résumé that lists his versatility in scripted television, specials, pilots and feature films.
So what is the job of a Production Coordinator?
Studying the Reflection of Ahmad Rashad Jr.’s Role
Many people watch films and movies and see actors, directors and producers but not the importance of what is behind the scenes.
The Production Coordinator is one of the major logistical leaders of a production.
Typical responsibilities include:
Scheduling and Logistics
Production coordinators are responsible for assisting with the organisation of:
- Crew schedules
- Equipment rentals
- Transportation
- Location logistics
Managing Documentation
They oversee important production paperwork such as:
- Call sheets
- Contracts
- Daily production reports
- Purchase orders
Interdepartmental Coordination
Production coordinators serve as the liaison between:
- Camera department
- Grip department
- Electric department
- Locations team
- Production office
Budget Tracking
Working alongside the:
- Unit Production Manager (UPM)
- Line Producer
They assist with keeping the budget on track and production efficient.
Ahmad Rashad Jr.’s success in managing:
- A total of 24 episodes of the Dog with a Blog, all of them worth watching.
- 26 episodes of So Random!
Exhibits good organizational skills, particularly in productions with many children and demanding schedules.
The relationship with Ahmad Rashad Sr. and the Sports-Media Legacy.
Relationship with Ahmad rashad Sr. and the Sports-Media Legacy.
The Rashad family are masters at the integration of sports and entertainment in the family.
Ahmad rashad Sr. is one of the most accomplished people in football and sports broadcasting.
Ahmad Rashad Sr.’s Legacy
He is a Professor at the University of Oregon where he:
- Set 14 school records
- Recorded 2,306 rushing yards
- Caught 131 receptions
- All-American (First-Team, 1971)
Due to his NFL career he was followed by:
- Four players of All-Pro caliber
- Minnesota Vikings’ induction into the Ring of Honor
- The College Football Hall of Fame induction ceremony.
After football he had a successful television career such as:
- To host NBA Inside Stuff.To serve as the host for NBA Inside Stuff.
- NBC Sports broadcasting
- Celebrity interviews
- That’s when he won a Sports Emmy Award in 1990.
Ahmad Rashad Sr. was known for making an appearance on camera, while Ahmad Rashad Jr. was successful behind the scenes, making television productions go more smoothly.
The future and his standing in 2026.
Where he will be and his career trajectory in 2026.
Ahmad rashad Jr. is a well-established production professional by 2026.
His experience spans:
Children’s Television
- Dog with a Blog
- So Random!
- Big Time Rush
Streaming Productions
- Solos (Amazon)
- Play Sweetheart Run (Amazon)
- Twenties (BET+)
Network Television
- 90210 (The CW)
- Romantically Challenged (ABC)
Feature Films
- Missing (2023)
With over:
- 20 Additional Crew credits
- 4 Production Manager credits
He seems to be well equipped for moving to a more senior role, including:
- This is a Unit Production Manager (UPM) job.
- Line Producer
- Production Executive
He has been involved in recent productions and is still relevant in a competitive industry.
What is the significance of Ahmad Rashad Jr. to Hollywood production?
What is the importance of Ahmad rashad Jr. to Hollywood production?
Actors and directors aren’t the only ingredients needed for a Hollywood production.
People like Ahmad rashad Jr. are also professionals that are the operational backbone that keeps productions on schedule, and within budget.
Some of the significant aspects of his career are:
- Long-term industry experience
- Multi-genre versatility
- Networking and streaming knowledge.
- Students will learn about the steps required to produce a feature film.
- Strong organizational leadership
His work spans everything from children’s shows to horror movies to high-end television, and his versatility and dependability are qualities that are highly sought-after in television production management.
Conclusion
While the name of Ahmad Rashad Sr. is widely recognized, Ahmad Jr.’s work in film and television is significant, albeit not as well known. In the last 15+ years he’s developed a well-respected career working behind the scenes on such shows as Missing (2023), Run Sweetheart Run, Twenties, Dog with a Blog, Big Time Rush, and 90210.
He was the son of NFL icon and broadcaster Ahmad Rashad Sr., and had a family tradition in the entertainment industry but made his own career as a production manager instead of an entertainer. His coordination of crews, logistics and supporting complex productions has proven him to be an important part of many successful projects.
Ahmad rashad Jr. is the behind-the-camera professional that makes Hollywood tick in 2026, but this time, he’s not in the glare of the spotlight, he’s behind the scenes where schedules, budgets and creative visions converge to bring stories to life.
